Doe Donuts

As the saying goes: You eat with your eyes first. The site is a visual feast, plucking inspiration straight from Doe’s brick-and-mortar shop. 

Our job was to create a website as appealing as the treats that fill Doe’s cabinets. Simple to navigate and easy to use, a goal was to improve the ordering process on both sides of the experience.

Landing on the homepage, Doe’s signature hot pink (which can be found on everything from the coffee machine to the delivery van) acts as a welcome mat. The Pasifika heritage of Shenine and Grace is threaded throughout, with the tropical palette and island-inspired illustrations — the hand drawn quality also mirrors the handmade approach to their baking.

A major pain point for the Doe team was its online ordering system. It was not fit for purpose and created a bottleneck. After thorough research, it was clear to us that there was nothing on the market that could solve these problems and still offer an enjoyable experience for users. Our solution was to create a custom ordering system — engineering a ‘create your own box’ experience. 

The result is a smooth, intuitive way to place and process orders on both sides of the retail experience. Whether you’re buying a box to treat yourself or organising custom donuts for a marketing event, the process is seamless.