Buro Seating are manufacturers and wholesalers of world-class ergonomic seating. Founded in 1994 in Christchurch, New Zealand, Buro Seating has spent the better part of the past three decades perfecting the ergonomics, design and production of their offering and in doing so have created a state-of-the-art range of office furniture that ensures users ‘sit well’ and therefore ‘live well’.
As pioneers in their industry, Buro Seating needed a top tier digital platform to match and engaged Match Studio to assist them with their entire online presence including website strategy and build, marketing, design, development and SEO. They required a website that would cater to both the rational and emotional user. It needed to effectively showcase a diverse product range across a number of different brands, but it also needed to amplify the brand’s storytelling with case studies and company news.
All areas of the user experience were considered and optimised during the wireframing and prototyping of the Buro Seating website. The website browsing experience is now simple and intuitive. Information is easily accessible with clear navigation menus and strong visuals bring the furniture features to life in a digital context. Within the first month of launching their new website, Buro Seating saw the number of users increase by 38% with a 15.3% increase in session time - a marked result demonstrating that site visitors are engaged by the latest user-friendly and aesthetically-pleasing design.
I have worked on many website builds and found the team at Made Studio very refreshing to work with. They absolutely go above and beyond during the design phase of the build, with meticulous attention to detail and nailing the UX. This paves the way for a much smoother development phase. Made Studio are responsive, professional and skilled in their craft. I would highly recommend them for your next website project.
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